Silicon Valley has some new royalty.
The startup first caught the singer’s eye when it started peddling t-shirts and posters for her Formation World Tour earlier this year. Within a matter of weeks, Queen Bey decided to join the app’s seed funding round.
While it’s not a huge sum of money especially relative to Beyonc’s estimated half-billion-dollar net worth the publicity her outsized star power brings to the table is no doubt worth much more.
Sidestep CEO Eric Jones tells TechCrunch that the company wanted Beyoncs tour to be very focused on tech and liked the idea of a tiny scrappy startup doing the biggest tour in the world.
The investment places the star among the eclectic likes of Linkin Park, Snoop Dogg, Ashton Kutcher and the Black-Eyed Peas’ Will.I.Am as celebrity luminaries of the tech world.
But it’s not Beyonc’s first venture; she previously backed watermelon sports drink maker World Waters and vegan diet plan 22 Days nutrition in addition to her own Ivy Park athletic apparel line.